Your business sets the goal.
We start with your offer, customers, and commercial priorities. Leads, sales, or awareness—the objective guides the work, rather than a generic campaign template.
✳ INDEPENDENT THINKING. INTENTIONAL GROWTH.
Less noise.More signal.Real growth.
Google Ads, Meta Ads, Spotify advertising,
and ad creative built around your business.
Google Ads · Meta Ads · Spotify Ads · Creative
Founder-led partnershipYour accounts stay yours
THE INTERSECTION OFCREATIVITY & PERFORMANCE.PAID MEDIA + CREATIVE
One strategy.
Every touchpoint.Google AdsMeta Ads Spotify Ads Creative Studio
Every touchpoint.Google AdsMeta Ads Spotify Ads Creative Studio
WHAT WE DO
Paid media management.
Ad creative that connects.
Strategy, execution, and optimisation.
Built around your business objectives.
CAPTURE DEMANDSEARCH.
CONNECT.
CONVERT.
SIGNAL & SCALE
CONNECT.
CONVERT.
SIGNAL & SCALE
From intent to impact.
A connected Google Ads strategy across Search, Performance Max, Display, YouTube, and remarketing. From the first plan to ongoing optimisation, we align campaigns with your goals for leads, revenue, and sustainable growth.
- Search Ads & intent strategy
Capture relevant demand with keyword research, purposeful account structure, compelling ad copy, and search-term refinement.
- Performance Max
Connect your offer, campaign assets, audience signals, and conversion goals through a coordinated Performance Max strategy.
- Display & YouTube
Build awareness and consideration with visual and video campaigns shaped around your audience and creative message.
- Remarketing
Reconnect with previous visitors and engaged audiences through messaging that reflects their place in the customer journey.
- End-to-end campaign management
Bring strategy, setup, execution, budget allocation, bidding, and ongoing optimisation together in one accountable scope.
- Measurement & growth reporting
Review conversion tracking and report on leads, acquisition costs, and revenue where measurable, so decisions follow business outcomes.
A SIMPLE BELIEF
Attention is the start.
Action is the point.
Great campaigns connect the right audience, the right message, and a friction-free next step. We work on all three.
How we workWHY WORK WITH US
Your business matters.
So does how we treat it.
A strong partnership is built on care,
clarity, and accountable decisions.
Behind every campaign is a business someone has worked hard to build. We respect the time, trust, and money you invest—and bring that perspective to every recommendation.
OUR COMMITMENTPersonal attention.
Professional standards.
Your budget deserves discipline.
We agree on priorities before spend begins, monitor how investment is being used, and test with purpose. Scaling should follow evidence, not pressure to spend more.
A direct line to the person doing the work.
You collaborate with the founder responsible for your strategy and campaigns. Questions, feedback, and decisions stay close to the work.
Clarity, especially when things need work.
We explain what is performing, what is not, and what we recommend next. Honest reporting gives you the context to make informed decisions.
Your brand stays recognisably yours.
We learn your voice and review creative for relevance, accuracy, and consistency. AI-assisted production is shaped by human judgement and your brand direction.
Ownership stays with your business.
Your ad accounts remain yours. We work through agreed access and keep campaign decisions visible, with responsibilities and deliverables defined before work begins.
HOW WE WORK
A disciplined approach
to growth.
Clear priorities. Accountable execution.
Continuous refinement.
Discovery & account review
We start with your business, your customers, and what success actually means. Then we review the offer, accounts, and measurement.
Strategy & campaign execution
We shape the channel strategy, campaign structure, and creative direction. You know the scope, budget, and priorities before launch.
Optimisation & reporting
We monitor performance, test new ideas, and improve what matters. Clear reporting keeps you connected to every next decision.
THE PERSON BEHIND THE PLAN
Platform experience.
Independent perspective.
Founded by Chetan Chaudhary, Signal & Scale brings experience working with Google and Spotify to a focused, independent agency.
The idea is simple: thoughtful media strategy, purposeful creative, and direct collaboration with the person responsible for your campaigns.
FOUNDER EXPERIENCE
Google
Experience working with Google
Spotify
Experience working with Spotify
Founder’s prior experience. Signal & Scale is an independent agency.
A SCOPE THAT FITS
Start where your
business needs us.
A focused engagement or an integrated plan.
The scope follows your priorities.
Focused platform management
For brands that want to get a priority channel working harder.
- An agreed channel strategy and campaign scope
- Campaign setup, management, and optimisation
- Reporting against your business objective
Paid media + creative
For brands that need their messaging and media to work together.
- A connected media and creative plan
- Campaign assets and purposeful creative testing
- Shared learnings across campaigns and concepts
Creative projects
For brands with an existing media setup that need fresh campaign assets.
- A clear creative brief and brand direction
- Concepts, ad assets, and platform adaptations
- Agreed deliverables, review stages, and timelines
Scope, deliverables, fees, and timelines are agreed before work begins. Advertising spend is separate from agency fees.
A CONVERSATION BEFORE A COMMITMENT
Let’s find the
right next move.
You don’t need a perfect brief. Bring your business goals and the challenges you’re facing. We’ll use the first conversation to understand what would make a partnership useful.
Request a discovery conversationWHAT WE’LL DISCUSS
Where you are today
Your offer, audience, current campaigns, and the obstacles you want to solve.
Where the opportunity is
Which channels and creative priorities deserve attention within your resources.
What working together could look like
A proposed direction, the scope to consider, and the next steps if there is a good fit.
GOOD QUESTIONS
Before we
press play.
We begin with a discovery conversation about your goals, current marketing, and priorities. If there is a good fit, we outline the recommended scope, responsibilities, fees, and next steps for you to review before work begins.
Yes. You work directly with Chetan on your strategy, campaign priorities, and performance discussions. This keeps communication close to the person responsible for the work.
Yes. We can review your current structure, tracking, audiences, and creative, then agree on an improvement plan. Your business retains ownership of its ad accounts.
Absolutely. Start with Google Ads, Meta Ads, Spotify Ads, or a creative-only project. We recommend a scope based on your goals and budget rather than adding channels for the sake of it.
Media spend and agency fees are separate. Your advertising budget is paid to the platforms, while the management or creative scope is agreed before work begins.
Reporting focuses on the measures that fit your objective: leads, purchases, cost per acquisition, reach, or engagement. We explain what changed, what we learned, and what we will test next.
No agency can guarantee a specific return. Results depend on your offer, website, budget, market, and measurement. We commit to a clear strategy, careful execution, and honest reporting.
YOUR NEXT CHAPTER
Ready to
make some
signal?
Share your goals and current challenges. We’ll start with a discovery conversation and recommend a scope only if it makes sense for your business.
STRATEGY FIRST.CREATIVE ALWAYS.